HUI MILANO presents “THE FAN CODE” Spring/Summer 2027 at Milan Fashion Week, exploring Chinese cultural heritage, feminine identity, and contemporary craftsmanship. Discover the collection on Vogue Runway.

Vogue Italia highlights HUI for merging traditional Chinese craftsmanship with innovation, redefining Chinese fashion’s global image and showcasing a new creative identity at Milan Fashion Week 2026.

HUI’s founder Hui Zhou Zhao received the TAO Award for Innovative Creativity at Taomoda Week 2025, celebrating her role in bridging Eastern and Western fashion through bold, culturally rich design.