Vogue Italia recently published an article titled Milan Fashion Week: Nine Chinese brands showcased at the Spring/Summer 2026 shows, spotlighting the Chinese brands that stood out at this season’s Milan Fashion Week. Among them, HUI was highlighted for its refined aesthetics, technical innovation, and its ability to merge traditional craftsmanship with contemporary creativity.
The article praises HUI as a symbol of the new Chinese design spirit — one that bridges the China of yesterday and today through sophisticated tailoring, innovative techniques, and a poetic reinterpretation of cultural heritage. With its Spring/Summer 2026 collection, HUI not only presented an elegant and modern vision of Eastern beauty on the Milan runway but also became a cultural connector between Italy and China.
Vogue further notes that this new wave of Chinese designers is reshaping global perceptions of Chinese fashion — shifting the narrative from “Made in China” to “Created in China.” Through artistry and innovation, HUI and its contemporaries are redefining China’s place and influence within the international fashion landscape.
Read the full article on https://www.vogue.it/article/brand-cinesi-primavera-estate-2026-milano-fashion-week
