HUI FALL WINTER 2022 CAMPAIGN

COLLECTION S/S 2023

Transformation and rebirth, hope and courage, beauty in an absolute sense, but also the infinite variety of changes that time imposes on the body and soul.
The butterfly — a powerful symbol of metamorphosis in all cultures of the world — is the very image of femininity. Hui Zhou Zhao, the lady of Chinese fashion who loves Italy and shows her collections in Milan, sees butterflies as another link between East and West.

HUI ZHOU ZHAO

STYLIST AND DESIGNER

It is a perfect balance that gives the same importance and value to tradition and modernity, innovation and quality.

Hui Zhou Zhao, a Chinese designer with a master's degree from the Milan Polytechnic Institute where she learned the charm of Italian fashion, perfectly combines classic oriental beauty and timeless elegance mixed with avant-garde modernity.

The brand identity is inspired by the extraordinary Asian aptitude for embellishments that mix with the rigor of clean, minimalist design. This mood comes from Miss Zhao's passion for art and its influence on fashion that skillfully blends multiple languages.

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HUI FOUNDATION

ART AND CULTURE IN THE WORLD

Miss Zhao's passion for art and its influence on fashion has led to the creation of the CENTENNIAL FASHION MUSEUM. With the spirit of the arts and the continuous innovative repetition of the brand's DNA, Miss Hui Zhou Zhao has been keenly interested in collecting all kinds of works of art from her own country and abroad. Thanks to HUI FOUNDATION, the museum successfully showcases designs of period costumes ranging from the Qing Dynasty and embroidery from the intangible cultural heritage of ethnic minorities to the stage of the Republic of China, the establishment of the People's Republic of China, the period of reform and opening up, and finally the modern era.

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