HUI SPRING SUMMER 2023 CAMPAIGN
The Hui Fall/Winter 2023/24 Collection is based on the alluring feminine contrast between strength and fragility, on the infinite talent of women to do anything without violence and thirst for power.
It all started with an embroidered fabric from the early Qing dynasty (1636-1912) which is part of the permanent collection of the Centennial Fashion Museum of which Hui Zou Zhao is founder and curator in Shenzhen.
It is a perfect balance that gives the same importance and value to tradition and modernity, innovation and quality.
Hui Zhou Zhao, a Chinese designer with a master's degree from the Milan Polytechnic Institute where she learned the charm of Italian fashion, perfectly combines classic oriental beauty and timeless elegance mixed with avant-garde modernity.
The brand identity is inspired by the extraordinary Asian aptitude for embellishments that mix with the rigor of clean, minimalist design. This mood comes from Miss Zhao's passion for art and its influence on fashion that skillfully blends multiple languages.
Miss Zhao's passion for art and its influence on fashion has led to the creation of the CENTENNIAL FASHION MUSEUM. With the spirit of the arts and the continuous innovative repetition of the brand's DNA, Miss Hui Zhou Zhao has been keenly interested in collecting all kinds of works of art from her own country and abroad. Thanks to HUI FOUNDATION, the museum successfully showcases designs of period costumes ranging from the Qing Dynasty and embroidery from the intangible cultural heritage of ethnic minorities to the stage of the Republic of China, the establishment of the People's Republic of China, the period of reform and opening up, and finally the modern era.
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E-mail: hui@guitar.it
Tel: +39 02 316659
