HUI FALL WINTER 2023 CAMPAIGN
The Hui Fall/Winter 2023/24 Collection is based on the alluring feminine contrast between strength and fragility, on the infinite talent of women to do anything without violence and thirst for power.
It all started with an embroidered fabric from the early Qing dynasty (1636-1912) which is part of the permanent collection of the Centennial Fashion Museum of which Hui Zou Zhao is founder and curator in Shenzhen.
It is a perfect balance that gives the same importance and value to tradition and modernity, innovation and quality.
Hui Zhou Zhao, a Chinese designer with a master's degree from the Milan Polytechnic Institute where she learned the charm of Italian fashion, perfectly combines classic oriental beauty and timeless elegance mixed with avant-garde modernity.
The brand identity is inspired by the extraordinary Asian aptitude for embellishments that mix with the rigor of clean, minimalist design. This mood comes from Miss Zhao's passion for art and its influence on fashion that skillfully blends multiple languages.
The exhibition "China's Miao ethnic culture" brought the arts of embroidery and fabric from the Chinese province to Palazzo Clerici during the fashion week. A collection of 16 pieces that confirms and seals the deep and strong bond connecting the East and the West, especially China and Milan.
Costumes that reflect the Miao people's understanding of nature, their pursuit of artistic creativity, and aesthetics beyond realism.
Natural changes are translated through soft rhythmic lines, lively images, and decorative compositions."
E-mail: hui@guitar.it
Tel: +39 02 316659
